Chaddi called for a brand with personality — confident, direct and playful — that holds together from logo to website.
Challenge
Make a bold, playful brand that still feels coherent and trustworthy when customers move from social to site to purchase.
Creative approach
A strong identity system with a clear voice, designed to be loud in the right places and quiet everywhere else.
Digital experience
The brand carried into a direct digital experience where personality supports, rather than gets in the way of, buying.