All work
Castura
An identity and packaging language that stands out on shelf through clarity, not decoration.
Castura needed an identity and packaging language that stands apart on the shelf through clarity rather than decoration.
Challenge
Stand out in a crowded category without adding visual noise that would make the product feel generic.
Creative approach
A refined identity built on proportion and typography, with packaging that lets structure and material do the talking.
Design system
Clear rules for logo, type, colour and pack architecture so the range can grow while staying recognisably Castura.